The platform
One platform for everything between a lead and a payment
Butterflystack runs on GoHighLevel, one of the most complete CRM and marketing platforms available. You get every feature, set up for the way you work.
Tools you stop paying for separately
- CRM
- Email marketing
- Bulk SMS
- Website builder
- Funnel builder
- Booking tool
- Forms
- Review requests
- Course platform
- Invoicing
- Social scheduler
- Zap-style automation
What it replaces
34+ Solutions, One Login
Here is what each part of the platform does, and the kind of separate tool it can stand in for.
| Job | Instead of | Inside Butterflystack |
|---|---|---|
| CRM & sales pipelines | Standalone CRM tools or lead spreadsheets | Keep contacts, conversations, deal stages, owners and next actions connected in one sales workspace. |
| Email marketing | A separate email campaign platform | Build newsletters, segment contacts and automate email follow-up from your CRM. |
| SMS & WhatsApp messaging | Separate texting and WhatsApp tools | Send and receive messages through connected numbers and business accounts, with shared conversation history. |
| Websites, funnels & landing pages | Separate website and funnel builders | Build pages, capture leads and connect checkout journeys to your contacts and workflows. |
| Calendars & appointment booking | A separate scheduling app | Share booking links, manage availability and automate confirmations and appointment reminders. |
| Forms, surveys & quizzes | Separate form, survey and quiz tools | Collect enquiries, feedback and quiz responses, then use the results to segment contacts and trigger follow-up. |
| Reputation & review requests | A standalone review management service | Request customer reviews, monitor feedback and display reviews on your website. |
| Courses & memberships | A separate course or membership platform | Deliver lessons and paid or free member content with organised access for learners. |
| Invoices & payments | Manual invoicing and payment links | Create invoices, collect payments through supported providers and automate payment reminders. |
| Social media planning | A separate social scheduling tool | Plan, schedule and publish content to supported connected social accounts. |
| Workflow automation | Manual handoffs and disconnected task tools | Trigger messages, tasks, record updates and follow-up sequences from customer actions and business rules. |
| Dashboards & reporting | Manually compiled performance reports | Review leads, pipeline activity, appointments and revenue using configurable reporting dashboards. |
| QR code generation | A standalone QR code generator | Create scannable links to pages, calendars, forms, surveys, quizzes and payment destinations. |
| Live & automated webinars | Separate webinar funnel and follow-up tools | Build registration journeys for live, recurring or on-demand webinars, with reminders and follow-up. Live sessions can use a connected broadcast link. |
| Communities | A separate community platform | Bring members together in branded groups for discussions, learning and ongoing engagement. |
| Call tracking & marketing attribution | Separate call tracking and attribution tools | Connect calls and lead activity to marketing sources so your team can understand which campaigns drive enquiries. |
| Facebook, Instagram & Google Ads | Separate advertising workflows and reporting | Create, manage and review supported Meta and Google campaigns from Ad Manager after connecting your advertising accounts. |
| Events & ticketing | A separate event registration platform | Create event pages, free or paid ticket types, RSVP registration and attendee check-in. Events may require Labs activation while in beta. |
| Documents & contracts | Separate proposal and e-signature tools | Prepare proposals and contracts, collect electronic signatures and track document status with connected workflows. |
| Coupons & discounts | Manually managed promotional codes | Create discount codes for supported checkouts and configure redemption rules for your promotions. |
| Gift cards | A standalone digital gift card service | Sell digital gift cards, schedule delivery and support redemption through eligible payment journeys. |
| E-commerce stores | A separate online storefront builder | Create product catalogues and store pages, accept orders and connect purchases to customer follow-up. |
| Online-store inventory | Separate basic stock spreadsheets | Track product and variant quantities, update stock levels and control whether products can sell when out of stock. |
| Affiliate management | A separate referral programme platform | Manage affiliate campaigns, referral links, commissions and payout records, with a portal for affiliates. |
| Voice AI agents | Manual handling of routine phone enquiries | Configure AI phone agents to answer supported enquiries, gather details and assist with bookings, with defined handoff rules. |
| Conversation AI agents | Manual replies to repetitive customer questions | Train conversational agents on your business information to answer questions, qualify leads and assist with appointments on supported channels. |
| AI Studio: custom websites & apps | Separate rapid website and app prototyping tools | Describe a website, funnel or custom web application and use AI Studio to build, preview and refine it. Available integrations and scope depend on the project. |
| AI content & ad assistance | Separate first-draft copy and creative tools | Use available AI tools to draft marketing copy, generate supported creative assets and help build ad campaigns. Review outputs before publishing. |
| Image, document & video storage | Scattered marketing asset folders | Organise supported images, documents, audio and video files in the Media Library for reuse across your marketing. Upload limits apply. |
| Blogs & content publishing | A separate basic blogging platform | Create and publish articles, organise posts and connect educational content to your website and lead-generation journeys. |
| Client portals | Disconnected member and customer access pages | Give customers a branded entry point to enabled courses, communities, affiliate information and shared documents. |
| Multichannel chat widget | Separate website chat and contact buttons | Offer live chat, SMS/email, WhatsApp, Facebook, Instagram and Voice AI options in one website widget, using your enabled channels. |
| Video testimonials | A separate video review collection tool | Request and capture customer video reviews, then showcase approved testimonials through supported website widgets. |
| Integrations & connected tools | Repeated copying between existing systems | Connect the software you already use through supported native integrations, the app marketplace, APIs, webhooks or tools such as Make and Zapier. |
Feature availability depends on your Butterflystack plan, account configuration and regional/provider support. Some tools require activation, connected accounts, paid add-ons or usage credits. Advertising spend, messaging, telephony, AI and third-party charges may apply separately. Confirm your requirements in a demo.
Key features
The parts our clients use first
Conversations
Reply to SMS, email and social messages from one inbox, and never lose a thread between team members.
Automation workflows
Trigger the right message, task or pipeline move the moment something happens, such as a form fill or a missed call.
Missed-call text-back
When you cannot pick up, the caller gets an instant message and the lead is logged.
AI assistants
Let an assistant answer common questions and book appointments, with a handover to your team.
Opportunity pipelines
See every deal by stage, with value, owner and next step. Move deals by drag and drop.
Websites and funnels
Launch pages and sales funnels without a developer, all tracking to the same contact record.
Calendars
Share booking links, send reminders and cut no-shows.
Reporting
Know which channel brings leads and where deals stall.
Integrations
Works with the tools you already keep
You do not have to drop everything on day one. The platform connects to common tools for calendars, video calls, social accounts, payments and automation.
- Google and Microsoft calendars
- Zoom for video meetings
- Facebook and Instagram
- Stripe for card payments
- Zapier and Make for anything else
Need a specific tool connected? Ask us on a call and we will confirm what is possible.
Powered by GoHighLevel
Proven software, local support
Butterflystack is built on GoHighLevel. That means the software is mature, updated often and used by agencies and businesses around the world.
What we add is the part software alone cannot give you: onboarding by people who know your market, and consulting to turn features into results.
See the platform with your own use case
Pick a time that suits you. We will look at how you work today and show you what the platform would handle for you.